Smooth Shampoo

$18.00 – $44.00
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Product Details

Web ID: 4844518

What It Is

Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.

  • What It's For

    - All hair types, especially those with frizz-prone, wavy or curly hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

  • Key Ingredients

    - Phospholipids from soybeans help fight frizz and protect against humidity.
    - Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 97% of women said their hair looked smoother.*
    - 97% of women said their hair looked healthier.*
    - 80% of women felt their hair looked smoother and more hydrated.**

    *Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).
    **Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Virtue Smooth Shampoo is widely praised for its ability to smooth, soften, and tame frizzy hair.
  • Many users report that it leaves their hair feeling healthier, more manageable, and better able to control humidity-induced frizz.
  • The shampoo is described as luxurious, with a great lather and pleasant fragrance.
  • While a few customers found it drying or ineffective for their frizz, the majority of reviews are overwhelmingly positive, with many stating it is the best shampoo they have used.
AI-generated summary from 472 customers reviews.
4.5/5

472 star ratings & reviews

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472 reviewssorted by Newest

Eileen N.
10 days ago

Nice, gentle cleansing

Seems to be a nice, gentle cleansing but my hair, even while applying the conditioner, still seems rather frizzy. I've only been using it a month so I'm going to give it more time.

Customer review from VIRTUE

Tika H.
26 days ago

Love Virutue's smooth shampoo

The smooth shampoo is a great product. It leaves my hair soft and touchable. Highly reccommend!

Customer review from VIRTUE

Clarissa K.
1 month ago

My Bestie

This is now my top best product I have ever used for my hair type. The price is ridiculously high, but I have always said, "It Hurts To Beautiful" Even the pocketbook!

Customer review from VIRTUE

Virtue Smooth Shampoo 8 oz. This review is from Virtue Smooth Shampoo 8 oz.
Michelle R.
1 month ago

Smooth Shampooing

Made my very think dry hair so soft and shining bright.

Customer review from VIRTUE

Cindy L.
1 month ago

Amazing product

've been using Virtue products for over a year, and I'm currently using the Smooth shampoo and conditioner—and I absolutely love them! The scent is amazing without being overpowering, and my hair always feels incredibly soft, smooth, and healthy after every wash. It also leaves my hair smelling great all day. Since switching to Virtue, I've noticed a significant improvement in the overall health of my hair. It looks shinier, feels stronger, and I've received so many compliments on how healthy it looks.

Customer review from VIRTUE

Teresa M.
1 month ago

Don’t think it’s really smoothing

Don’t think it’s really smoothing out my friz like I thought it would

Customer review from VIRTUE

Virtue Smooth Shampoo 8 oz. This review is from Virtue Smooth Shampoo 8 oz.
Stacy N.
1 month ago

love this Brand. If I

love this Brand. If I do not use this product I cannot control my frizz --- This is mandatory for my hair to be manageable

Customer review from VIRTUE

Jennifer W.
2 months ago

Works beautifully

I love love love this shampoo. I ran out for a couple of weeks and none of my other shampoos compare. I’m sticking with Virtue.

Customer review from VIRTUE