Full Shampoo

$18.00 – $78.00
Make a selection to see available offers
Size: Please select
Tiles
LOYALLISTS GET FREE SHIPPING! Sign Up
LOYALLISTS: No minimum EVERYONE ELSE: $50 or more
PLUS, FREE RETURNS! Info/Exclusions

Product Details

Web ID: 4844521

What It Is

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.

  • What It's For

    - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
    - Safe for color-treated and chemically treated hair.

  • What It Does

    A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Key Ingredients

    Phospholipids derived from soybeans help fight frizz and protect against humidity.

  • How To Use It

    - Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.
    - Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.

  • Clinical Results

    - 84% of women said their hair felt thicker.*
    - 87% of women said their hair had more body.*
    - 86% of women said their hair looked fuller.*

    *Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

  • Features

  • Shipping & Returns

    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-777-0000 for Free Shipping information.
    You have 30 days to return most Bloomingdale's purchases. The Final Offer items are Final Sale and cannot be returned. For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The shampoo is reported to leave hair feeling healthier, fuller, and more voluminous, with a nice scent and rich lather.
  • Many customers praise its ability to improve hair softness, shine, and manageability, and some note significant improvements in hair growth and thickness.
  • However, a few customers expressed disappointment with the small bottle size, high price, and lack of noticeable effects on hair volume or thickness.
  • Some also mentioned concerns about the environmental impact of the packaging.
AI-generated summary from 966 customers reviews.
4.5/5

966 star ratings & reviews

Write a review
700
99
101
36
30

10 customer images

966 reviewssorted by Newest

Kathy J.
7 days ago

full shampoo worth the price

I have used this the last few times i have washed my hair and I do believe my hair is fuller. Will be getting more of this!

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Della R.
10 days ago

I like my hair.

not your ordinary shampoo and unlike most others. I love my hair after shampooed with Virtue.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Donna G.
11 days ago

Gives me so much body.

Gives me so much body. Best hair products for my hair.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Jan S.
11 days ago

Love this shampoo

I love this shampoo it's silky and it doesn't take much to give your hair plenty of suds. It's a rich shampoo. Smells great! Even if it takes 5 days to rewash your hair you still only have to wash it once

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Diane H.
12 days ago

Greasy film

Made my hair have a greasy feeling to it. I have fine wavy hair. I will not use again. Sorry I spent the money for it.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Doris F.
12 days ago

Great for thin hair

I decided to mix up my hair care routine but didn’t want to leave Virtue. I liked the one I was using for thin hair but decided to try the “Full Shampoo”. Love them both.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Pat G.
13 days ago

So far , so good.

So far , so good. Have used once. I like the smell and like how my hair feels after it has dried.

Customer review from VIRTUE

Virtue Labs Full Shampoo 8 oz. This review is from Virtue Labs Full Shampoo 8 oz.
Gail K.
13 days ago

Shampoo

I love how little you need to use of your products!

Customer review from VIRTUE