about the brand
Launching her namesake brand in 2016, Sara Naghedi set out to create timeless, durable, seasonless handbags that would stylishly streamline women's lives while also countering the wastefulness of seasonal fashion. After working with a fabric sample, Naghedi realized that neoprene was the answer. And with that, and a year of meticulous design and development, NAGHEDI bags were born. Handcrafted by skilled weavers who create just one to two bags a day, the brand specializes in effortlessly chic, multifunctional purses and totes that are meant to be worn for the life you live--and for years to come.
